Free Strategic Eye-Tracking Dialogue:

Improve your Marketing success by means of recorded viewing patterns of your customers.
Measureable, impartial, comprehensible.

I would like to invite you to a strategic eye-tracking dialogue, if I may, to

  • develop together with you a crystal clear vision, how eye-tracking helps you to make decisions that improve the impact of your advertising media and efforts (e.g. websites, packaging, mailings, catalogues and many more), thus creating even more business.
  • bring forward your hidden challenges, preventing you today in using eye-tracking, to further grow your company.
  • enhance your motivation significantly and liaise with you to find numerous inspirations, how to use eye-tracking, to make your company even more profitable and successfull.

Presented by:

Jürgen Bluhm

Specialist with over 30 years experience globally under his belt

Accept my invitation and sharpen your view on the things that really matter.

During my eye-tracking dialogue I will focus on questions like:

  • What is Eye-Tracking and what can I use it for?
  • Does eye-tracking and gaze interaction mean the same thing?
  • Which eye-tracking hardware und software is available for eye-tracking research and interaction?
  • What is the difference between remote and wearable (Glasses) eye-trackers?
  • What is the diference between manufacturers like Tobii or SMI (SensoMotoric Instruments)?
  • What does the takeover of SMI (SensoMotoric Instruments) by Apple mean?
  • What is the meaning of 60 Hz / 120 Hz / 600 Hz or even 1200 Hz?
  • What are fixations and what are saccades?
  • What is “smooth pursuit”?

But first and foremost your specific eye-tracking questions, no matter if already mentioned or not!